May 18, 2010
Finally, An Ad That I Like
It used to be that your parents driving a minivan was embarrassing enough; now they're rapping about driving a mini-van. Now, if you were only taking your cousin to the prom in that mini-van, that would be the trifecta of social outcasting.
As a dad and a minivan owner (I'm rocking a Sienna myself), I like this ad. I don't know if this will help win back the hearts and minds of car buyers in the midst of automatic acceleration, sensationalized news reporting and massive recalls, but its a good start. Although, all they really need to do is show someone wrestling to put a car seat in the third row of an SUV versus someone easily walking it inside a mini-van with a sliding door.
Filed Under: marketing